Interview with Nestwave's CEO: low power geolocation without positioning chipset

18.09.20 07:18 AM By Ludovic Privat

Ambroise Popper, you are the new CEO of Nestwave, can you tell me a bit about yourself, how Nestwave got started and what is the core of your business?
Before joining Nestwave as CEO, I worked in wireless & semi-conductor start-ups both in France and Silicon Valley. In particular I was a co-founder of Sequans, that went IPO on NYSE in 2011, then VP Marketing for Quantenna, that was acquired by ON semi in 2019 for over $1B.


Nestwave is a Paris-based startup providing advanced, IoT geolocation solutions to IoT modem and DSP vendors.  We were founded on two simple principles.  First, that geolocation is the killer-app for IoT and a “must-have” to enable IoT scale. Second is that geolocation solutions require a rethink to meet the needs for IoT.  So Nestwave is on a mission to provide the IoT ecosystem with a unique geolocation solution.


Can you explain the technology developed by Nestwave?
Nestwave enables low power IoT geolocation without the need for a dedicated positioning chipset.  


How are you doing this?  
Most geolocation solutions are based on the processing of wireless positioning signals sent between nodes of known location and an object of unknown location.  This is true for GNSS, 4G/5G, WiFi, UWB and Bluetooth-based approaches.  We are different in three ways – which signals are being used, where the processing occurs and how the processing is performed.


Can you give me some examples of that?
On the signal processing front, we’ve innovated in the areas of digital filtering and estimation.  This allows us to push out the power-performance curve, essentially enabling better performance at lower power.  It works especially well in challenging environments which include multi-path and signal shadowing.  


We’ve also developed a novel, split architecture where functional components can operate either on-chip or in-cloud, depending on the application.  This enables to us to further optimize power and cost while taking advantage of the many benefits of cloud processing, including access to large databases, advanced AI and the ability to enhance and optimize capabilities on-the-fly.




What are the specific markets you are targeting?
We’re focused on IoT markets which require battery powered, wide-area tracking such as:  intermodal container and parcel tracking, asset tracking and remote sensing.  


Looking at the location tracking market what are the key business trends you see developing today?
Our business tied directly with the growth of IoT markets and applications.  We’re seeing growing evidence of IoT projects maturing beyond pilots and PoCs transitioning into larger scale deployments. Enabling our customers to meet and exceed their requirements, pushes that transition along.  We succeed as our customers do. 


What is the goal of Nestwave in the next 2-3 years ?
Feedback from the market says we’re on the right track.  We’re a new entrant in the space, so our focus right now is building a name for ourselves by proving to others that we can do what we say.  


In addition, I’m really amazed at the pipeline of great ideas we see coming from our R&D team.  There’s plenty of juice left in the tank  - just in case some folks think geolocation is “done”.


Thank you Ambroise!

My pleasure.


Ambroise Popper will be speaking at IoT Tracking Summit an online conference and B2B networking event taking place on October 20-21th, 2020. Check it out HERE.